I have heard it a billion times: "Build it and they will come". So I did. I built my LinkedIn profile, started adding people, I even had cold prospecting background. My network grew, the messages started rolling in, but the thing that I aimed for didn't happen. My sales pipeline didn't grow an inch. And just when I thought that it couldn't get much worse... I was drowning in a sea of irrelevant messages. Job offers, irrelevant sales offers, even some friendship offers.
I was getting super frustrated, so I started to take long walks hoping to find the way out. After one of my walks I was having a client meeting, just a simple one, consulting him how I can improve his company, then EUREKA. What if I tweak the same outbound email formula that we have proved to be successful time and time again with a bunch of different clients and apply it on LinkedIn?
I implemented the same principles right away and was anxious to see the results. I barely slept an hour that night. As the days went by, my excitement was visible to everyone in my company. The numbers spoke for themselves, I got the proof, set down with my team and developed the LinkedIn formula. I'm proud to say that since then we helped various clients customizing the well-established formula with their specific needs. You don't have to take my word for it, here is what some of our clients had to say ⬇⬇⬇